Morning Mist

AAMI Racing

Photographer: Bronwyn Kidd
Agency: Ogilvy One
Art Director: Jesse Steinfort

The vision here was to create a dreamscape capturing the essence of spring, and the team faced a lot of challenges to pull it off. There was zero mist on the day of the shoot, however Bronwyn Kidd did a brilliant job photographing all elements with consistent lighting. We only had two horses to work with, so they had to be differentiated in post-production. Plus we only had two handlers, so their clothes and all heads had to be changed in post too. It ended up being quite an extensive comp job, but as always it came together seamlessly.