Evolve Skates

Photographer: Dave Tacon
Agency: Badger Ogilvy
Art Director: Joe Hill
Art Director: Darren Winter

The creatives came to us with a really strong concept – capturing the world through the eyes of a skater where everything appears skateable.
Turning the images upside down was the easy part. Technically, we had to remove the cars and the other distractions, and we added a treatment to make it appealing to skaters. We were really up against the clock with this suite of images, but it became all the more rewarding after tasting success at One Show in the form of a bronze pencil in the design category.