Paccar

Agency – Town Square
Art Director – Gareth Davies

We sat down as a team in pre-prod to flesh out the best way to execute this, which we decided was with 3D. We modeled wrapping paper and ribbon in 3D using two supplied images of trucks as reference. A glossy paper was chosen so light could be reflected off the image to add life. Then we added some paper creases to make the whole piece look authentic.