BMW 3 Series

Photographer: Lou D’Angelo
Agency: Ogilvy
Art Director: Cam Mitchell

It was really exciting to work with this concept of ‘night meets day’. Bringing dawn and dusk together in the same visual required a massive comp job.
The background was shot in Sydney and the car in Melbourne, with all parts shot on different plates – windscreens, wheels etc. The city was also built from heaps of different shots and the foreground was extended before dropping in the car. Finally an artificial light source was added to accentuate the striking lines of the BMW and reinforce the night meets day concept.