Photographer: Neil Bailey
Agency: Ogilvy
Art Director: Karsten Jurkschat

The production team built this amazing rig to create the human pyramid, and photographer Neil Bailey captured the scene brilliantly. In post-production we tidied up the wires and poles on the scaffolding used to secure the talent, and made sure the feet looked like they were standing on shoulders below. The background and pyramid were shot separately so we had to comp them together. Then we gave the whole image a 1950s style colour grade that really plays off the uniforms.